William & Mary Tribe

W&M: New sports logos cost nearly $20,000 so far

W&M: New sports logos cost nearly $20,000 so far

After announcing in July “bold new” logos, the College of William and Mary has spent nearly $20,000 to update or replace everything from name tags to stencils.

In July, Tribe Athletics announced it would bring the athletics department logo more in line with the college’s branding as a historic institution in a historic locale, according to Virginia Gazette archives.

That move comes at a cost: $19,423.30. That’s the amount the athletics department spent in addition to already-budgeted equipment replacements, according to College of William and Mary spokeswoman...

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