West Point Antiques and Homestead Cottage will join forces to create a unique two-store experience.
The stores will share the space in the antique store beginning in March, with Homestead Cottage being “a store within a store,” according to West Point Antiques co-owner Bill Cawley.
The idea came about when West Point Antiques co-owner Juanita Cawley went down Main Street to talk to Jessy Keefe, owner of Homestead Cottage in early January.
“She told me she was thinking of expanding her business and space and has considered sharing a space with someone,” Juanita Cawley said. “Then I went home and talked to Bill about the possibility of having her in our store.”
The left back section of the antique store has a lot of space and just a few antiques and consignments, making it a nice space for Keefe’s store, according to Juanita Cawley.
“We decided we could move things around and would love to work with her, so we approached her and we decided to go for it together,” Juanita Cawley said.
The space in Keefe’s current store is about 500 square feet; the space in the antique store is close to 700 square feet, according to Keefe.
“It’s also a much wider space, whereas the cottage store is long and narrow, so more effective space,” Keefe said.
The Cawleys’ bought the space in 2006 and another couple, the Richardsons, operated the antique store for two years. The Cawleys took over the store in 2008.
Keefe opened her space, which sells handmade items, home decor and refurbished furniture from independent vendors, in October 2017.
Keefe said she will pay monthly rent for her space in West Point Antiques.
The antique store is open seven days a week, whereas Keefe’s store is open five days a week, as Keefe is a mom of four.
Keefe said she wanted to hire part-time help to work at her store when she opened, but it wasn’t in the budget, although her mother helps out from time to time.
“I love that they are open seven days a week and that there’s multiple people who can be here. I’ll have more time at home again,” Keefe said. “I love my business and I knew owning a business wouldn’t be easy, but I feel like I’ve missed a lot of school programs and things at home over the past year or so. This business opportunity lets me do both.”
Bill Cawley said he and his wife see the two stores coming together as a “win-win situation.”
“Hopefully it increases business for both stores and people can buy products that compliment each other from both stores,” Bill Cawley said.
Both stores have home decor and furniture, allowing customers to mix and match items to create a unique space of their own, according to Juanita Cawley.
Keefe said she will soon start to paint and decorate the space, creating the same vintage cottage style as her current store, with vintage hanging windows and decor.
“I might also try to get two big antique doors to stand in front of the area, just to separate things a bit and add a unique item,” Keefe said.
One of the store’s display windows will house a sign for Homestead Cottage with items from Keefe’s store on display, according to Bill Cawley.
“We may put a small sign to hang under our West Point Antiques hanging sign,” Bill Cawley said. “That wouldn’t be hard to do, although we’ve found that people tend to window shop, see something they like, and come in, not even looking at the store sign.”
Homestead Cottage’s soft opening in West Point Antiques is slated for March 1, followed by a grand opening March 9, depending on the completion of the store’s transition, according to Keefe.
The landlord of Homestead Cottage’s space is looking for a new commercial tenant, according to Keefe.
West Point Chamber of Commerce president Lindsay Wise said the chamber is pleased to learn the two local businesses will join forces.
“Both businesses will continue to grow and prosper in Downtown West Point,” Wise said. “It is always a good day when our town and the businesses within it are growing.”
Plan a visit
West Point Antiques and Homestead Cottage at 706 Main St. will be open 10 a.m. to 4 p.m. daily.
Luck can be reached at 757-291-2038, firstname.lastname@example.org, or @ashleyrluck on Twitter