King of Clubs Brewing Company Founder and Owner Lance Zaal wants Williamsburg residents and visitors to enjoy a good cup of coffee, but not the usual one.
The Marine Corps veteran brought the latest coffee trend to Williamsburg in June with nitro coffee and cold brew coffee.
Zaal describes nitro coffee by first offering a sample.
“It is brewed under refrigeration and has 70 percent less acidity,” he said.
Nitrogen infused cold brew is released through a pressurized valve with tiny holes. That gives it a creamy effect.
“It is similar to a Guinness beer. It is only coffee, water and nitrogen.” Zaal added.
For cold brew coffee, rather than heating the ground beans, they steep in water for a long time. This water absorbs the beans’ aromatic compounds, making it stronger and less acidic, Zaal said.
The cold brew is sold in growlers to consumers, and area restaurants that serve it do so with kegs. It must remain cold, Zaal said.
Traditional coffee is also offered with whole bean, ground coffee, single serve coffee and espresso pods. The beans, which are fair trade purchased from Columbia, Honduras and Guatemala, are roasted at King of Clubs’ Williamsburg facility.
“The high altitude of that area gives it the quality,” Zaal said.
All the beans in a batch are from the same country.
“Some companies blend coffee beans from different countries. We don’t do that,” Zaal said.
King of Clubs also produces Kombucha, a fermented tea that contains probiotics and has no alcohol, explained Zaal. It is offered in fruit flavors such as pomegranate and strawberry.
“It’s a health drink that is an art form in itself. Some say it came out of North China, some say India, but it has been around since the 1500s.”
About a dozen local restaurants and retail establishments carry King of Clubs products, Zaal said. They set up shop at farmers’ markets in Yorktown, Newport News, and Williamsburg’s 2nd Sundays.
Zaal credits Ignition, a nonprofit business accelerator for his ability to get started. Currently the office is located in Ignition and the coffee can be purchased there. Future plans are to open a cafe and retail shop at the roasting facility next year.
“I want to give an experience where people can come learn about the process and enjoy a coffee paradise,” Zaal said.
Give it a try?
King of Clubs Brewing products are available at its headquarters in the Ignition Center, 1006 Richmond Road.
Restaurants that serve King of Clubs products include Paul’s Deli, Paul’s Deli New Town, Giuseppe’s Italian Restaurant, Tuscany Ristorante, College Delly, Green Leafe Café, Billsburg Brewery, Revolution Golf and Grill and Anvil Campground.
Retail establishments that carry them include Wythe Candy, Sweet Caroline’s Marketplace and Earth Fare.
For more information visit www.kocbrewing.com