There’s a new option in town for those looking for a sweet treat to cool down on a hot summer afternoon.
The Meadows Original Frozen Custard opened in March in the Midtown Row shopping center. The business is a dream four years in the making for owner Emily Brown. Since 2015, Brown, who hails from Pennsylvania, has been looking for the perfect place in Virginia to bring the custard shop. She grew up enjoying The Meadows Original Frozen Custard and loved it so much she wanted to own and operate one of her own.
“The Meadows is a full-service line of custard, yogurt, Italian Ice and endless combinations,” Brown said.
Customers can order milkshakes, Arctic Swirls (candy blended with custard), sundaes, and gelati (an Italian ice/custard combination).
“For specialty items, by far our Arctic Swirls are the most popular,” Brown said. “This gives our customers the ability to pick any custard as well as from more than 15 candy offerings.”
The Meadows offers four different custard flavors daily: the standard vanilla and chocolate and two featured flavors of the day. Rotating flavors include peanut butter, Rocky Road, S’mores, salted caramel, coconut, peach, cotton candy, cookies and cream as well as others.
“Our custard is made onsite daily, and generally right when the customer orders it to ensure they are getting the freshest product,” Brown said. “We truly enjoy the variety of products we have and how it’s a menu that changes daily. The draw is our product offering, consistency, and atmosphere of our setting. We wanted something with great rustic taste but family-friendly at the same time.”
Since opening, The Meadows has been well received by locals, especially repeat customers such as the students at the College of William and Mary.
“It has been great,” Brown said. “We also have a drive thru, which customers love.”
The Meadows Original Frozen Custard shares business space with the coffee shop London Company Coffee & Tea, which has on its menu more than 15 specialty coffees and teas.
“We also have a local baker who makes everything from scratch and offers gluten-free and vegan options,” Brown said.
Though Brown works full-time in the medical field, her goal is to transition full-time to The Meadows Original Frozen Custard and London Company Coffee & Tea. This summer, she plans to provide catering services for both businesses. Eventually, she would also like to open a second location.
“Our favorite aspect of the business has been working with the community, building relationships with those that come in, and seeing the smiles on their faces,” Brown said.
Want to go?
The Meadows Original Frozen Custard and London Company Coffee & Tea
1222 Richmond Road
Hours: The Meadows, 11 am to 10 p.m. daily; London Company Coffee &Tea, 8 a.m. to 5 p.m. daily