Variety, customer service key Mole Hole's success

At one point, Regina Petit, of The Mole Hole gift shop in Williamsburg, owned six stores – two more in Virginia Beach, two in Newport News and one in Hampton. Now she is down to one and putting all her energy into that one.

“I’m going to focus all my energy on the Williamsburg store. I’m scaling down because I am not as young as I used to be,” she said.

The Mole Hole, voted Best Gift Shop in Williamsburg for 2017, moved to its current location on Richmond Road last March. The location is much bigger than the previous spot in New Town. The original shop opened 20 years ago. The Richmond Road site offers plenty of room for Petit to expand.

And expand she has. In addition to collectibles, the store now sells handbags, clothing, estate jewelry, has a Christian book area and her newest addition, The Gathering Place Café.

The café, which opened in October offers, soup, salads, quiche, desserts, ham biscuits and more, all homemade each day.

“We use some family recipes,” Petit said. It also serves beer and wine.

Petit is big on customer service and feels it is No. 1 in running a successful business.

“Retail has lost the art of customer service. We try to give the best customer service,” she said.

A big part of The Mole Hole’s success is built on the variety of items it sells.

“We have a great variety, something for everybody,” Petit said. “We sell a little bit of everything so something appeals to someone.”

Check it out

Where: The Mole Hole, 1425 Richmond Road

Hours: Monday-Saturday: 10 a.m.-7 p.m.

Info: 757-220-8609

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