Taking inspiration from the holiday classic Miracle on 34th Street, the Greater Williamsburg Chamber and Tourism Alliance’s 53rd annual Christmas Parade will kick off at 9 a.m. on Saturday, Dec. 1.
This year’s parade theme is “A Miracle on DoG Street,” and will take floats, marchers and performers through downtown Williamsburg, according to Michelle Williams, the chamber’s director of business events.
The parade route will begin at the corner of Richmond Road and Brooks Street and go through Merchants Square onto Henry Street before ending on the lawn of The Art Museums of Colonial Williamsburg at the corner of Henry and Francis streets. A judging area will be set up near William and Mary’s Zable Stadium, she said.
The parade route along Richmond Road will be cleared of traffic and parking to increase visibility and safety for the family-friendly event, Williams said.
“Our thought this year was that the smallest kindness is amazing and a miracle,” she said. “Just helping somebody through a situation, or being kind to somebody is always a miracle.”
She said that around 100 local groups will participate in the parade. Those lining the route will see festive parade floats, animal units including horses and dogs, children’s groups, community organizations and bands and performers including the Colonial Williamsburg Fifes and Drums.
“It’s a community event and we love being able to put that on as a gift for the community from the chamber,” Williams said.
For more information, visit: williamsburgcc.com/parade.
When: 9 a.m. Saturday, Dec. 1
Where: Begins at Richmond Road and Brooks Street, ends at the corner of Henry and Francis streets
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